Since podcasts have a legibility problem (that is, they are difficult to find and search after the fact), I wanted to share the comparison here.
|Wave 1||One-size-fits all, self-service||Folger’s||AOL|
|Wave 2||One-size-fits all, social||Starbucks|
|Wave 3||Personalized, bespoke, custom||Local stores||What’s App, Instagram|
While I’m not a big fan of third-wave coffee myself, I look forward to seeing how the next wave of technology companies develops.