That's the title of a new book by David McRaney. Here's part of an excerpt from The Atlantic:

You rarely watch films in a social vacuum with no input at all from critics and peers and advertisements. Your expectations are the horse, and your experience is the cart. You get this backwards all the time because you are not so smart.

I would call this something like "the socialization of priors," meaning that beliefs are informed by social group before they are informed by the (non-social) world around us. This is a topic that I am just beginning to consider, so I am far from having strong beliefs on it. So feel free to socialize my beliefs in the comments.

In particular, how does socialization impact the scientific process? Does it have any bearing on the implications that Michael Nielsen discusses here of the "new era of networked science"?